The fascination of Strategic Management
What the Heck is a strategy anyway?
Strategic management is an ongoing process that analyzes, formulates, implements, evaluates and controls the business and the industries in which the company is involved.
Strategic management is used to define a company’s market position, conduct its operations, attract and please customers, compete successfully, and achieve organizational objectives.
My Strategic Management script (130 pages) covers topics like strategy formulation, choice and implementation, environmental and industry analysis, competitive advantage, resources and capability analysis, strategy and organizational contexts.
- The script contains the following chapters:
- Overview of Strategic Management
- The Business Vision and Mission
- The External Assessment
- The Internal Assessment
- Strategies in Action
- Strategy Analysis and Choice
- Implementing Strategies
- Strategy Review, Evaluation, and Control
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.